Blog
The latest research, insight and expertise on technology for good.
Filter by...
-
5 times lived experience changed charity digital tools
When your charity is creating a solution that will exist to help a group of people, any notion of ‘us and them’ should be thrown out the window – along with any assumptions that could be relied on to shape the final product.
Find out more
-
5 charities winning with user generated content
User generated content (UGC) bridges the gap between charity and audience. It gives a relatable face to your organisation, has more influence on audience behaviour than traditional marketing, and could save your team time and money. Lots of charities have had success with UGC, so let’s take a look at five of our favourites…
Find out more
-
4 charity email marketing tips to take your comms to the next level
The power of email for the third sector can't be overstated. The charities who see great digital fundraising results often correlate to those that have a really healthy mailing list. So if you're wanting to boost your audience, and improve your open rate and conversions, we've got the tips for you!
Find out more
-
Charity digital funding in a hybrid world
The pandemic accelerated digital transformations across the third sector. The needs and behaviours of many charity audiences have also changed. Now, over a year later, charities should think about how they can build on that transformation and change in behaviour. This might require funding – so what are funders looking for in a charity digital funding application? Hint: a lot of things you're probably already doing.
Find out more
-
Building empathy through remote user research
User research isn’t just good ethics. It's also the only way your product or service is going to succeed. You can’t make effective digital tools without speaking to the people who are going to use them, but how do you begin to approach remote user research?
Find out more
-
6 tips to creating successful charity online communities
With dormant forums galore, how do charities create engaged online communities that bring users and the charity, real value?
Find out more
-
Building confidence in Agile amongst your charity trustees
Regularly labelled risky by charity trustees, an Agile approach can in fact, be the strategy of choice for the risk-averse.
Find out more
-
The Google Page Experience Update
Google updates its core algorithm a few times a year. Usually, there’s no specific advice or recommendations before or after the roll out. Website owners are unhelpfully advised to “keep making great content” and that’s often where any recommendations begin and end. The Google Page Experience Update coming in May 2021, is different.
Find out more
-
TikTok for charities
For many charities, TikTok can feel like an enigma; a world of untapped potential for fundraising, reaching young audiences and a creative, dare we say, fun way to raise awareness of a cause...
Find out more
-
The best charity websites
A breakdown of best practice in the world of charity websites.
Find out more
-
The devil is in the discovery: a charity guide to digital discovery
Humans are deeply curious by nature. Discovery provides an opportunity to put that curiosity to good use. And yet, we see investment go into digital services that sit on a virtual shelf, unused whilst society goes about its business unchanged and unimproved. As one of the most fascinating and fundamental stages when building technology that successfully changes and saves lives, discovery is a must....
Find out more
-
7 ways charities can embrace technology to improve their services
It’s no secret that the charity sector has been one of the hardest hit by COVID-19. Between the shops closing, volunteers unable to help, and a drop in fundraising opportunities, almost every aspect of a charity’s day-to-day has been impacted. And even though stores are allowed to open again soon, the whole sector will still be feeling the effects.
Find out more