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The latest research, insight and expertise on technology for good.
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Nominet and Parent Zone join forces to tackle financial exploitation of children online
For Immediate Release.
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National Apprenticeship Week 2023: Gaining skills for life
It’s finally National Apprenticeship Week and here at Reason Digital, we have our very own ‘digital marketing’ apprentice to talk through his current experience as an apprentice and the reasons for his chosen path. Calum has been with us for a month now and has settled into the team with ease, contributing to many tasks and putting forward his own ideas for future projects to propel RD’s own digital marketing aspirations.
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Charity branding: is your brand digital ready?
When charities mention their brand, it can refer to anything from a single logo to an online brand management site (fancy!). For something that should be a unifying banner for an organisation, the variation of what exists in charity branding, is vast. However, a recurring factor is how often digital considerations are tacked on, or missing completely.
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Google Analytics 4 (GA4) for charities: what you need to know
With just over a year until Universal Analytics stops collecting data, having GA4 set up on your charity's website is becoming more and more pressing. Here's a rundown of everything you need to know about GA4 for charities, and why it's best to get moving ASAP.
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Is your charity digital strategy more than just a document?
When picturing a charity digital strategy, many of us will envisage a snazzy, online document… A PDF full of promise and potential.
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5 times lived experience changed charity digital tools
When your charity is creating a solution that will exist to help a group of people, any notion of ‘us and them’ should be thrown out the window – along with any assumptions that could be relied on to shape the final product.
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Battling bias in UX research
Let’s all start from an embarrassing truth: we all have biases. It’s not nice to think you’re part of the problem, and harder still if you’ve ever been marginalised yourself. What we can control is noticing the biases, reducing our reliance on them and not letting our own shame get in the way of improving.
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National Apprenticeship Week: The reality of my digital apprenticeship in 2022
I've written a lot of blogs over the years at Reason Digital, but I've never written about being an apprentice here. So, what better time to talk about my journey than this year's #NationalApprenticeshipWeek?
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5 charities winning with user generated content
User generated content (UGC) bridges the gap between charity and audience. It gives a relatable face to your organisation, has more influence on audience behaviour than traditional marketing, and could save your team time and money. Lots of charities have had success with UGC, so let’s take a look at five of our favourites…
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The metaverse, NFTs, and FLoC: three tech trends charities should know about
The biggest trend in tech is often unpredictability. Just as we get used to the next big platform, it ceases to matter. Just as we fork out on a new smartphone, a smarter one replaces it. Though the concept of a metaverse was predicted–albeit by a sci-fi author–the way in which virtual reality, blockchain, and ever-changing data regulations will affect charities is leaving the sector guessing. That said, there are some concrete facts, so we put our heads together to carve out where the possibilities lie. Here’s all your charity needs to know about three next-generation tech trends.
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Trauma informed design
Why design is different for charities.
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4 charity email marketing tips to take your comms to the next level
The power of email for the third sector can't be overstated. The charities who see great digital fundraising results often correlate to those that have a really healthy mailing list. So if you're wanting to boost your audience, and improve your open rate and conversions, we've got the tips for you!
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