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The latest research, insight and expertise on technology for good.
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5 reasons why charities should invest in a digital budget
What is the importance of having a digital budget for charities and what this could mean for the content they create?
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Charity branding: is your brand digital ready?
When charities mention their brand, it can refer to anything from a single logo to an online brand management site (fancy!). For something that should be a unifying banner for an organisation, the variation of what exists in charity branding, is vast. However, a recurring factor is how often digital considerations are tacked on, or missing completely.
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Google Analytics 4 (GA4) for charities: what you need to know
With just over a year until Universal Analytics stops collecting data, having GA4 set up on your charity's website is becoming more and more pressing. Here's a rundown of everything you need to know about GA4 for charities, and why it's best to get moving ASAP.
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Is your charity digital strategy more than just a document?
When picturing a charity digital strategy, many of us will envisage a snazzy, online document… A PDF full of promise and potential.
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5 times lived experience changed charity digital tools
When your charity is creating a solution that will exist to help a group of people, any notion of ‘us and them’ should be thrown out the window – along with any assumptions that could be relied on to shape the final product.
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5 charities winning with user generated content
User generated content (UGC) bridges the gap between charity and audience. It gives a relatable face to your organisation, has more influence on audience behaviour than traditional marketing, and could save your team time and money. Lots of charities have had success with UGC, so let’s take a look at five of our favourites…
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4 charity email marketing tips to take your comms to the next level
The power of email for the third sector can't be overstated. The charities who see great digital fundraising results often correlate to those that have a really healthy mailing list. So if you're wanting to boost your audience, and improve your open rate and conversions, we've got the tips for you!
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Charity digital funding in a hybrid world
The pandemic accelerated digital transformations across the third sector. The needs and behaviours of many charity audiences have also changed. Now, over a year later, charities should think about how they can build on that transformation and change in behaviour. This might require funding – so what are funders looking for in a charity digital funding application? Hint: a lot of things you're probably already doing.
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Building empathy through remote user research
User research isn’t just good ethics. It's also the only way your product or service is going to succeed. You can’t make effective digital tools without speaking to the people who are going to use them, but how do you begin to approach remote user research?
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6 tips to creating successful charity online communities
With dormant forums galore, how do charities create engaged online communities that bring users and the charity, real value?
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Building confidence in Agile amongst your charity trustees
Regularly labelled risky by charity trustees, an Agile approach can in fact, be the strategy of choice for the risk-averse.
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The Google Page Experience Update
Google updates its core algorithm a few times a year. Usually, there’s no specific advice or recommendations before or after the roll out. Website owners are unhelpfully advised to “keep making great content” and that’s often where any recommendations begin and end. The Google Page Experience Update coming in May 2021, is different.
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