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The latest research, insight and expertise on technology for good.
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4 charity email marketing tips to take your comms to the next level
The power of email for the third sector can't be overstated. The charities who see great digital fundraising results often correlate to those that have a really healthy mailing list. So if you're wanting to boost your audience, and improve your open rate and conversions, we've got the tips for you!
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The nine day fortnight and 26 extra days off a year: how it works in reality
If you are a full-time working adult, you’re probably longing for a bit more you-time. Time to exercise, time to start that pipe-dream side project, or simply more time spent with friends and family. The nine day fortnight could make that happen.
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International Day of Charity: Celebrating evolution and innovation
Last week on Twitter, to mark the International Day of Charity we took a deep dive into the history of four of our awesome charity partners. Charities have such an engrained role in our everyday lives that we don't often stop to wonder how, and why, these charities even came to exist. So what better reason to check out how it started vs. how it's going for Missing People, Together Trust, Terrence Higgins Trust, and Diabetes UK!
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Charity digital funding in a hybrid world
The pandemic accelerated digital transformations across the third sector. The needs and behaviours of many charity audiences have also changed. Now, over a year later, charities should think about how they can build on that transformation and change in behaviour. This might require funding – so what are funders looking for in a charity digital funding application? Hint: a lot of things you're probably already doing.
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Building empathy through remote user research
User research isn’t just good ethics. It's also the only way your product or service is going to succeed. You can’t make effective digital tools without speaking to the people who are going to use them, but how do you begin to approach remote user research?
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6 tips to creating successful charity online communities
With dormant forums galore, how do charities create engaged online communities that bring users and the charity, real value?
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Building confidence in Agile amongst your charity trustees
Regularly labelled risky by charity trustees, an Agile approach can in fact, be the strategy of choice for the risk-averse.
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The Google Page Experience Update
Google updates its core algorithm a few times a year. Usually, there’s no specific advice or recommendations before or after the roll out. Website owners are unhelpfully advised to “keep making great content” and that’s often where any recommendations begin and end. The Google Page Experience Update coming in May 2021, is different.
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HIV and digital: how technology accelerates activism
Once in a while, something comes along and makes an undeniable impact on a group of people or cause...
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What works better than speculative design?
The speculative (spec) design debate has been going on for years now amongst agencies and freelance designers. As a rule, we’re against producing speculative design for a myriad of reasons. But rather than using this blog as a cathartic excuse to rant – we have some suggestions of what we think works better for the end user, the client and the agency.
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TikTok for charities
For many charities, TikTok can feel like an enigma; a world of untapped potential for fundraising, reaching young audiences and a creative, dare we say, fun way to raise awareness of a cause...
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Introducing a fresher, more inclusive Reason Digital.
The new and improved RD brand and website is our response to research revealing pressing issues with online accessibility.
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