Blog
The latest research, insight and expertise on technology for good.
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How Covid-19 changed the way we give to charities
In the midst of the Coronavirus pandemic, we surveyed 2000 people representative of the UK population about the way they were engaging with charities and the way they were using digital. Here's what we learnt...
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The smell of Parkinson’s: A design sprint
Walking into a group meeting for people with Parkinson's, Joy Milne, a retired nurse, recognised a smell that she had noticed on her husband 12 years prior to his diagnosis. This was the smell of Parkinson's.
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Radical Accessibility: Report and Recommendations
Access the must-read report which takes a deep dive into brand new data. How inclusive and accessible have charity digital services been during Covid? Find out here...
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Three creative tech solutions brought to life in response to the pandemic
As a social enterprise, we’ve learnt some valuable lessons over the past few months when it comes to providing digital solutions for good causes. We’ve had to move quickly to give our support and add value where we can during uncertain times.
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Five charities in the pandemic using tech for good
Too often in the media, charities can be painted as rigid, traditional organisations who don’t always adopt new, innovative practices. Ourselves and many others who work with charities to use technology for good, however, see a different story.
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7 ways charities can embrace technology to improve their services
It’s no secret that the charity sector has been one of the hardest hit by COVID-19. Between the shops closing, volunteers unable to help, and a drop in fundraising opportunities, almost every aspect of a charity’s day-to-day has been impacted. And even though stores are allowed to open again soon, the whole sector will still be feeling the effects.
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5 digital swap outs to replace your cancelled fundraising events
56% of donors regularly attend fundraising events. But many charities are now cancelling these events due to distancing guidelines and are accepting the loss in income. But you don’t have to. You can let these events run - and even plan additional events - if you get creative. It makes sense. If you’ve already done the legwork running up to the event, why waste the work?
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How can digital help Mind support their vast network of mental health charities amidst the Covid crisis?
Two weeks of focus. One big challenge. The team here at Reason and Superhighways recently joined forces as Collaborators of Catalyst. The goal of this collaboration was to support national mental health charity, Mind, with a hefty organisational challenge, using digital to do so.
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5 tips to help charities to make the most of #GivingTuesdayNow
The UK public has shown incredible spirit, creativity & determination in supporting the NHS amidst one of the biggest crises of our time. Now, that same support needs to be shown for charities as we unite on the 5th of May 2020 for #GivingTuesdayNow.
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Twitch for charities: Supercharge your digital donations strategy and level up using Twitch
With charities being set to lose more than £4bn in just three months as a result of COVID-19, the fundraising landscape has changed drastically for the third sector. And it feels like it happened overnight. With digital fundraising hastily climbing its way to the top of the priority list as events are cancelled all over the world, there are platforms out there which charities may have never interacted with before, that are now becoming an essential part of fundraising strategies. One of these platforms is Twitch.
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12 tips on social media advertising for charities during COVID-19
As the coronavirus crisis continues, I'm seeing a flurry of social media adverts from charities flooding my timeline and feed. But how do you get your charity heard above all the noise? I've been taking note (and screenshots) as social media becomes more and more saturated with charity adverts. I’ve collated a quick list of tips on how to best get your charity noticed on social plus any potential pitfalls that may arise.
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Digital fundraising for small charities (in a hurry)
I’ve put together this handbook amidst the Coronavirus crisis to cover some of the topics of digital fundraising... in a hurry.
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