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The latest research, insight and expertise on technology for good.
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Google Analytics 4 (GA4) for charities: what you need to know
With just over a year until Universal Analytics stops collecting data, having GA4 set up on your charity's website is becoming more and more pressing. Here's a rundown of everything you need to know about GA4 for charities, and why it's best to get moving ASAP.
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Is your charity digital strategy more than just a document?
When picturing a charity digital strategy, many of us will envisage a snazzy, online document… A PDF full of promise and potential.
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5 times lived experience changed charity digital tools
When your charity is creating a solution that will exist to help a group of people, any notion of ‘us and them’ should be thrown out the window – along with any assumptions that could be relied on to shape the final product.
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Battling bias in UX research
Let’s all start from an embarrassing truth: we all have biases. It’s not nice to think you’re part of the problem, and harder still if you’ve ever been marginalised yourself. What we can control is noticing the biases, reducing our reliance on them and not letting our own shame get in the way of improving.
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National Apprenticeship Week: The reality of my digital apprenticeship in 2022
I've written a lot of blogs over the years at Reason Digital, but I've never written about being an apprentice here. So, what better time to talk about my journey than this year's #NationalApprenticeshipWeek?
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5 charities winning with user generated content
User generated content (UGC) bridges the gap between charity and audience. It gives a relatable face to your organisation, has more influence on audience behaviour than traditional marketing, and could save your team time and money. Lots of charities have had success with UGC, so let’s take a look at five of our favourites…
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The metaverse, NFTs, and FLoC: three tech trends charities should know about
The biggest trend in tech is often unpredictability. Just as we get used to the next big platform, it ceases to matter. Just as we fork out on a new smartphone, a smarter one replaces it. Though the concept of a metaverse was predicted–albeit by a sci-fi author–the way in which virtual reality, blockchain, and ever-changing data regulations will affect charities is leaving the sector guessing. That said, there are some concrete facts, so we put our heads together to carve out where the possibilities lie. Here’s all your charity needs to know about three next-generation tech trends.
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Trauma informed design
Why design is different for charities.
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4 charity email marketing tips to take your comms to the next level
The power of email for the third sector can't be overstated. The charities who see great digital fundraising results often correlate to those that have a really healthy mailing list. So if you're wanting to boost your audience, and improve your open rate and conversions, we've got the tips for you!
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The nine day fortnight and 26 extra days off a year: how it works in reality
If you are a full-time working adult, you’re probably longing for a bit more you-time. Time to exercise, time to start that pipe-dream side project, or simply more time spent with friends and family. The nine day fortnight could make that happen.
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International Day of Charity: Celebrating evolution and innovation
Last week on Twitter, to mark the International Day of Charity we took a deep dive into the history of four of our awesome charity partners. Charities have such an engrained role in our everyday lives that we don't often stop to wonder how, and why, these charities even came to exist. So what better reason to check out how it started vs. how it's going for Missing People, Together Trust, Terrence Higgins Trust, and Diabetes UK!
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Charity digital funding in a hybrid world
The pandemic accelerated digital transformations across the third sector. The needs and behaviours of many charity audiences have also changed. Now, over a year later, charities should think about how they can build on that transformation and change in behaviour. This might require funding – so what are funders looking for in a charity digital funding application? Hint: a lot of things you're probably already doing.
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