Corporate Social Responsibility and the consumer
Corporate Social Responsibility (CSR) is an issue that companies can no longer afford to ignore. We've never been more aware of companies’ huge responsibility and influence on society. Research shows that when companies do engage properly with CSR policies, the rewards can be hugely positive in terms of reputation as well as helping society. But who does it affect, and how can companies make the most of this?
Pay-it-now: why Amazon’s one-click shopping model could help housing associations protect their rental income
With the inevitable challenge of Universal Credit, housing associations must find new and more reliable ways to protect their rental income. A "good" website is often cited as one way of doing this - but what makes a housing association website truly effective in helping protect rental income?
CSR, reputation and consumers - Part 1
Corporate Social Responsibility is increasingly prevalent: more consumers are taking notice, and more governments are legislating its importance. In response to this, I am conducting quantitative research into consumer attitudes and behaviours regarding CSR, and therefore how companies can best capitalise on this.