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The latest research, insight and expertise on technology for good.
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Keeping up with third-party cookie consent: a roundup of recent developments in user privacy
With constant updates in the world of analytics tracking, online advertising and user privacy, it can be challenging for charities to figure out how to stay on top of it all in a way that balances the legal side of things with getting the best results from your data and marketing. We bring you updates from Google and their approach to third-party cookies.
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Mastering Gen Z Engagement: Insights from Brook
As the final part of an ongoing article series into what draws young people and Gen Z to charitable organisations, we delve into the experiences of Brook, a sexual health and wellbeing charity renowned for its profound understanding of youth needs.
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6 Charities That Are Leading The Way In Engaging Gen Z
In our ongoing exploration of how charities can effectively engage with Gen Z, it's crucial to understand the core strategies that resonate with this generation before delving into real-life examples.
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Ethical Uses of AI for Charities (Webinar)
Reason Digital's free webinar on the ethical uses of AI (Artificial Intelligence) hosted by co-founder Matt Haworth
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Consent is Key: What is Google Consent Mode v2?
If you work with Google products on a day-to-day basis (Google Ads, Google Tag Manager, Google Analytics), or just rely on Google products to carry out (part of) your job, or even if you just work with websites and digital tools, you probably have heard of Google Consent Mode v2.
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6 Things Gen Z Want From Charities
Gen Z are the first generation that grew up with access to the internet and portable digital technology. This generation has also been dubbed ‘digital natives’. This is also the generation that is showing more interest in global and local issues such as climate change, homelessness, LGBTQIA+ rights, diversity, and inclusivity, etc. Do they want more help from the charities of their choice, or do they expect more transparency? What can charities do to entice and motivate Gen Z to join as volunteers or regular donors? How can charities embrace Gen Z?
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An honest conversation about our mental health
Every year we celebrate World Mental Health Day on the 10th of October. The theme for 2023, as set by the World Foundation of Mental Health is “Mental Health is a universal human right.” Two of our employees Michael and Fanni sit down to discuss their own mental health.
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Can ChatGPT work for charities?
ChatGPT is a chatbot powered by AI and has become increasingly relied upon in the industry, used to make jobs more efficient and effective. With the creation of ChatGPT, should your charity use its potential, or should you take caution before deciding to integrate something that carries weight in the form of ethical questions?
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Should Charities be surfing the Crypto wave?
Cryptocurrencies have grown in popularity as forms of payments and finance over the last couple years and it begs the question, can charities make use of them and are there any risks involved?
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Is your CMS working for you?
Upcoming changes to popular CMS systems, Drupal and Umbraco warrant the question: is your current CMS working for you?
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The Google Page Experience Update
Google updates its core algorithm a few times a year. Usually, there’s no specific advice or recommendations before or after the roll out. Website owners are unhelpfully advised to “keep making great content” and that’s often where any recommendations begin and end. The Google Page Experience Update coming in May 2021, is different.
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Charity Chatbots in 2020: all talk or still worth a conversation?
Chatbots have been the next big charity digital trend for years now. Sure, chatbots have certainly made some waves in the charity sector, but in 2020, is this a digital tool every charity should be exploring, or a passing fad that’s already fading?
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