This is an important issue, and one that’s mostly hidden unless you access your website using a screen reader or other assistive technology.
Your website is subject to two significant pieces of legislation – The Disability Discrimination Act 2005 and, if you provide educational services, the Special Education Needs and Disability Act 2001 (SENDA). Your website could be discriminating against people with certain disabilities if it doesn’t adhere to certain standards, leaving you open to prosecution.
If your website was designed years ago or is maintained using very old software, you may be blocing access to your information, resources or cointact details to people with specific disabilities. This is especially unfortunate if you’re an organisation which works with disabled people, or pride yourself on your commitment to equality & diversity!
Learn more about the Web Accessibility Initiative and use the free validation tool to check your website.
If you recognise any of these points, chances are you have a bad website and it might be doing your organisation more harm than good.
In part two, we’ll look at the reasons why charity websites go bad and suggest some other tips on how to make yours work for you..