Blog
The latest research, insight and expertise on technology for good.
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QnA: What are the benefits of segmentation?
When it comes to being a charity and exploring the potential of digital, sometimes it can be the simple, straightforward questions that are hardest to get answers to. At Reason, we've decided to put an end to that. We answer the question, what are the benefits of segmentation?
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Dreaming is the challenge for the third sector, not digital
Part 1: There’s room for everyone on the bus to the future.
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Keep On, Keep Up: healthy ageing with digital
How do you a tackle an often unspoken problem, with technology that's not viewed as widely used by your target audience? With a collaborative team of experts from a variety of fields and a guy called Wilf.
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Screw tech ethics
Much is said about the harm digital technology does to humanity, calling for a more ‘ethical’ approach. This approach, argues our co-founder Matt Haworth, carries a risk of unintended consequence in itself, restricting the ability of innovation to make the world a better place.
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Voice technology. Can charities harness the power of words?
Voice technology is something we're all still getting to grips with. Sure, it makes flicking to the next track simple but is it eavesdropping on our lives? Does it make us lazy? In the charity sector there is a similar level of uncertainty. How can it help charities? How are organisations already using it? We decided to explore the concept of Voice in the third sector.
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5 ways to make your charity website mobile friendly
Charities are missing out on the mobile revolution. Our research shows that smartphone users are the biggest source of traffic to charity websites (68%) – yet the vast majority (79%) navigate away from the sites after viewing only one page.*
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Design sprints for social change
The concept of a product design sprint isn't anything new. It’s a process created by Google Ventures (the venture capital investment arm of Google) and design agencies have been been using it to help companies such as Uber to quickly ideate, test and validate a product idea during a 5 day sprint.
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Can we harness the power of laziness for good?
We humans are lazy. And people who make apps know they can tap into our innate desire to preserve effort. If something can be made easy and doesn’t cost a ton more, humans will probably end up choosing the easier option.
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Who are Reason Digital
The one where we did a Draw My Life video, sharing how we began, and what we're about.
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The rise of Robin Hood tech
Charities and general do-gooders alike, it’s time to start stealing. Big brands steal your messaging and your campaign ideas to make rich people richer. So it's time to avenge yourselves - start stealing tech in the name of good.
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13 things the public care less about than Jeremy Clarkson
One of the web's greatest achievements is the ability to rally together, very quickly, to use our voices to speak out about, and act on, something we believe in. But it seems we may need to collectively sort out our priorities.
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Five ways smartwatches can do social good
With today’s Apple Watch event, two record breaking kickstarters by the Pebble Smartwatch, and a host of Android options, smartwatches look set to hit the mainstream this year.
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