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The latest research, insight and expertise on technology for good.
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Mastering Gen Z Engagement: Insights from Brook
As the final part of an ongoing article series into what draws young people and Gen Z to charitable organisations, we delve into the experiences of Brook, a sexual health and wellbeing charity renowned for its profound understanding of youth needs.
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6 Charities That Are Leading The Way In Engaging Gen Z
In our ongoing exploration of how charities can effectively engage with Gen Z, it's crucial to understand the core strategies that resonate with this generation before delving into real-life examples.
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5 charities winning with user generated content
User generated content (UGC) bridges the gap between charity and audience. It gives a relatable face to your organisation, has more influence on audience behaviour than traditional marketing, and could save your team time and money. Lots of charities have had success with UGC, so let’s take a look at five of our favourites…
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6 tips to creating successful charity online communities
With dormant forums galore, how do charities create engaged online communities that bring users and the charity, real value?
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HIV and digital: how technology accelerates activism
Once in a while, something comes along and makes an undeniable impact on a group of people or cause...
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TikTok for charities
For many charities, TikTok can feel like an enigma; a world of untapped potential for fundraising, reaching young audiences and a creative, dare we say, fun way to raise awareness of a cause...
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Twitch for charities: Supercharge your digital donations strategy and level up using Twitch
With charities being set to lose more than £4bn in just three months as a result of COVID-19, the fundraising landscape has changed drastically for the third sector. And it feels like it happened overnight. With digital fundraising hastily climbing its way to the top of the priority list as events are cancelled all over the world, there are platforms out there which charities may have never interacted with before, that are now becoming an essential part of fundraising strategies. One of these platforms is Twitch.
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12 tips on social media advertising for charities during COVID-19
As the coronavirus crisis continues, I'm seeing a flurry of social media adverts from charities flooding my timeline and feed. But how do you get your charity heard above all the noise? I've been taking note (and screenshots) as social media becomes more and more saturated with charity adverts. I’ve collated a quick list of tips on how to best get your charity noticed on social plus any potential pitfalls that may arise.
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The new rules of digital engagement: 2019 charity report
For the second year running, we asked more than 2000 people, representative of the UK population, how they interact with charities digitally. To learn from brand new insight and expert recommendations, check out the findings from this year.
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Domestic abuse – Is technology part of the problem or solution?
If you need urgent help related to domestic abuse please call the National Domestic Abuse Helpline on 0808 2000 247
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Students, social media and surviving cancer
In the following 15 minute read, Head of Marketing, Emma interviewed four young people who have had cancer. They discuss social media and how their journeys were impacted by the never-sleeping bustle of digital friendships and followers.
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6 things you need to know about the Facebook fundraiser tool
It looks like 18th November 2015 may well become a watershed moment in the development of digital fundraising with the announcement of Facebook’s new tool for nonprofits.
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