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The latest research, insight and expertise on technology for good.
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What ‘The Dress’ can teach us about perception and social good
Most of us woke this morning to a photo of a dress that divided us. Some of us saw a white and gold dress, others saw black and blue. We even argued about it. Some of us even made gifs. But can we learn something valuable from it?
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Which video service is right for your charity?
*Stay tuned for a 2020 update with TikTok, IGTV and more!* Forget hyperdrives, hoverboards and holodecks, online video is the future. We now spend on average 3 hours 41 minutes every day consuming media on the internet, and that number is only set to increase.
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How to avoid hijacked hashtags
Going viral on Twitter and becoming a trending topic is the thing that dreams are made of. Through harnessing the power of public conversation, a successful hashtag has the ability to make you the topic of the moment and increase your visibility dramatically.
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Vlogger outreach for charities
Have you ever wondered to share your voice and your message with the masses? Here we discuss how vloggers can help you spread the word.
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Five social media don’ts
We’re always hearing about the things we should do, when it comes to social media, but could you be making some fundamental mistakes that are putting the ‘anti’ in front of ‘social’?
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Slacktivism – campaign killer or campaign thriller?
In the past couple of years, the word slacktivism has been banded around all manner of charity news and campaigns. As a lazy portmanteau of slack and activism, the word seems perfectly suited for its purpose - to criticise lazy activist efforts that require little to no effort. But is slacktivism really such a bad thing, or is it an easy start for wannabe activists?
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Ways YouTube celebrities have raised money for charities
Few things make you appreciate the speed of change the internet has catalysed than the sudden realisation that our favourite social networks – Facebook, Youtube and Twitter – are only nine, eight and seven years' old respectively. These giants of the internet, which are viewed by literally billions of people on a regular basis, still haven’t reached a double digit birthday.
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How you can learn from social media mistakes
We’ve covered many times how social media is a great tool and one that can be used for social good. However, like all tools, social media isn’t inherently good nor bad, it’s about how you use them.
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5 ways social media has been used for good
We’ve looked before at how the internet and social media have been used by people to do amazing things and bring a little joy to the world. But, with so many good deeds going on across Facebook, Twitter and the internet as a whole, we’ve decided to show another few great examples of how the internet has been used for good.
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The power of personal stories on social media
Whilst charities are getting their campaigns talked about online, more and more people living with illnesses and facing challenges are taking to social media to start topical conversations and they’re gaining large followings. We've found some of our favourite examples of individuals using a range of social networks to share their stories.
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5 social media campaigns that have boosted fundraising
Social media is connecting people across the globe and allowing us to do amazing things, to work together towards a common goal. More and more charities, pro social campaigns and individuals are realising the potential of social media in bringing people and their causes together. Here are 5 outstanding examples...
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Five Fundraising campaigns that overachieved thanks to social media
There are few things more powerful than when people join together; a group of people with one common goal can achieve great things. Social media has made it possible for people to easily find those with similar interests, organise themselves and make a difference. Here are a few examples when people have used social media to do just that.
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