Partnerships
A team of passionate experts working closely with our longterm clients to create value and success for both parties.
Lucy: Head of Partnerships
Lucy heads up our Digital Partner team, and supports our partners to increase their social impact using digital.This includes advising on digital and product strategy, digital team structure and recruitment and defining a digital roadmap. One of her favourite parts of the job is discovering new, innovative ways that charities can support their beneficiaries using digital. Before joining Reason Digital, Lucy worked at PwC as a Management Consultant, specialising in technology and healthcare.
Kayley: Digital Partner
Kayley joined us in November 2020 to help our long-term clients deliver maximum social impact.
In 2017 Kayley created Seedling Digital, delivering integrated marketing campaigns and training for non profits and small businesses. Through Seedling Digital, Kayley has worked with a variety of organisations: from pure ecommerce clients, to tiny non-profits, to some of the biggest charities in the UK. Kayley has over a decade of experience in marketing and comms, from ground-level implementation up to devising strategy and building a team to deliver.
Paula: Digital Partner
Paula has over seven years’ agency experience and has worked with organisations from a variety of sectors; from retail to finance to entertainment. As a Digital Partner who focuses on our larger scale clients, she prides herself on building strong and effective relationships to drive meaningful change.
Before she joined Reason Digital, Paula worked in media and led a portfolio of BBC brands, including Children In Need, to deliver integrated campaigns that drive reputation and engagement with UK audiences. Prior to that, she helped optimise online customer experience for large scale ecommerce brands.
Paula spent her childhood in America and Asia but hails from the Yorkshire Dales so she’s a Northern lass at heart!
Jasmine: Digital Partner
Jasmine joined RD as a Digital Partner after working in consulting for nearly 4 years supporting delivery of digital transformations in the public sector.
She loves the positive impact she is able to make (and see!) by working at Reason Digital and is particularly passionate about the health and environmental sectors.
Outside of work, you can find Jasmine at the beach in Devon for an early morning walk, curled up on the sofa reading, or watching every series that exists on Netflix.
Angela: Digital Partner
Our newest Digital Partner, Angela’s career has been varied and interesting – she has worked in the charity sector for organisations such as Mencap and Carers Federation and has even been a secondary school English teacher. More recently, Angela worked in ecommerce consultancy, marketing and communications, as well as leading on public health comms for Blackpool Council during the pandemic.
Digital partner insights
Blogs written by our digital partners
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A lesson in how to (and how not to) run virtual workshops
The disruption from COVID-19 means remote working and virtual meetings are the new normal. But how do you take the next step... a virtual workshop?
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How can digital help Mind support their vast network of mental health charities amidst the Covid crisis?
Two weeks of focus. One big challenge. The team here at Reason and Superhighways recently joined forces as Collaborators of Catalyst. The goal of this collaboration was to support national mental health charity, Mind, with a hefty organisational challenge, using digital to do so.
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Twitch for charities: Supercharge your digital donations strategy and level up using Twitch
With charities being set to lose more than £4bn in just three months as a result of COVID-19, the fundraising landscape has changed drastically for the third sector. And it feels like it happened overnight. With digital fundraising hastily climbing its way to the top of the priority list as events are cancelled all over the world, there are platforms out there which charities may have never interacted with before, that are now becoming an essential part of fundraising strategies. One of these platforms is Twitch.
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