Strategy and Transformation
A team of passionate experts working closely with our longterm clients to create value and success for both parties.
Lucy: Head of Strategy and Transformation
Lucy heads up our Strategy and Transformation team and supports our partners to increase their social impact using digital. This includes advising on digital and product strategy, digital team structure and recruitment and defining a digital roadmap. One of her favourite parts of the job is discovering new, innovative ways charities can support their beneficiaries using digital. Before joining Reason Digital, Lucy worked at PwC as a Management Consultant, specialising in technology and healthcare.
Sam: Digital Strategist
Sam is a Digital Strategist, his specialities include qualitative user research, guided workshops and data analysis. He has a magic touch when editing reports or articles and can ‘Connect the dots’ with disparate information. He is passionate about social mobility educational opportunities and has volunteered with the Sutton Trust for 8 years.
Sam is known for his half-Scottish, half-American accent and sneaking Italian phrases into conversation. At Reason Digital, he has worked on ensuring young people have access to the resources they need to prevent them from being victim to or perpetrators of fraud and defining and augmenting the kind of support available to blind veterans and their support networks.
Jasmine: Digital Strategist
Jasmine joined RD as a Digital Partner after working in consulting for nearly 4 years supporting delivery of digital transformations in the public sector.
She loves the positive impact she is able to make (and see!) by working at Reason Digital and is particularly passionate about the health and environmental sectors.
Outside of work, you can find Jasmine at the beach in Devon for an early morning walk, curled up on the sofa reading, or watching every series that exists on Netflix.
Mo: Digital Strategist
Mo is a skilled service designer and researcher with over 13 years’ of experience gathering insights to inform the development and optimisation of services and experiences within healthcare. She has extensive experience managing and designing behaviour change interventions and champions user-centred centred design practices. She recently joined us from the MedOptimisation Innovation Centre in Northern Ireland. She is passionate about food, our relationship with the land around us, DEI and healthcare.
Angela: Digital Strategist
Angela’s career has been varied and interesting – she has worked in the charity sector for organisations such as Mencap and Carers Federation and has even been a secondary school English teacher. More recently, Angela worked in ecommerce consultancy, marketing and communications, as well as leading on public health comms for Blackpool Council during the pandemic.
Digital partner insights
Blogs written by our digital partners
A lesson in how to (and how not to) run virtual workshops
The disruption from COVID-19 means remote working and virtual meetings are the new normal. But how do you take the next step... a virtual workshop?
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How can digital help Mind support their vast network of mental health charities amidst the Covid crisis?
Two weeks of focus. One big challenge. The team here at Reason and Superhighways recently joined forces as Collaborators of Catalyst. The goal of this collaboration was to support national mental health charity, Mind, with a hefty organisational challenge, using digital to do so.
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Twitch for charities: Supercharge your digital donations strategy and level up using Twitch
With charities being set to lose more than £4bn in just three months as a result of COVID-19, the fundraising landscape has changed drastically for the third sector. And it feels like it happened overnight. With digital fundraising hastily climbing its way to the top of the priority list as events are cancelled all over the world, there are platforms out there which charities may have never interacted with before, that are now becoming an essential part of fundraising strategies. One of these platforms is Twitch.
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