Helping your charity make the switch to GA4 before July 2023.
You may have heard the talk about the new version of Google Analytics: GA4.
Rather than a few changes to the way Universal Analytics works, GA4 is a pretty big jump to a different way of collecting and reporting website (and now app) data.
It may seem a daunting task to start the upgrade, and you may be wondering about the differences between the current version of analytics and GA4 and how it will affect your charity.
The good news is we’ve got plenty of free resources if you want to dive straight in and do the switchover yourself. If you don’t think you have the time or expertise on your team, not to worry – we’ve got a few support options available for you to choose from too! So let’s dive into the options available: