Helping your charity make the switch to GA4 before July 2023.
You may have heard the talk about the new version of Google Analytics: GA4.
Rather than a few changes to the way Universal Analytics works, GA4 is a pretty big jump to a different way of collecting and reporting website (and now app) data.
It may seem a daunting task to start the upgrade, and you may be wondering about the differences between the current version of analytics and GA4 and how it will affect your charity.
The good news is we’ve got plenty of free resources if you want to dive straight in and do the switchover yourself. If you don’t think you have the time or expertise on your team, not to worry – we’ve got a few support options available for you to choose from too! So let’s dive into the options available:
To get a quick overview of the dates, major changes, and opportunities, check out our GA4 for charities blog.
There are many reasons to think about switching over sooner rather than later, and our Digital Partner, Angela, explained four of these reasons over on CharityComms’ blog.
If you’ve made your mind up and are ready and raring to upgrade, follow our simple GA4 setup guide and start building up your website data straight away.
We also have a more in-depth guide to GA4, including some opportunities for charities to think about, and important troubleshooting information.
Support from our analytics experts
If you think you’ll probably need some help setting things up and creating some analytics goals, our analytics experts, strategists, and developers would love to work with your team to upgrade.
There are a couple of options we can offer:
- 1-1 support for your charity’s analytics setup. This will include an initial audit, goal-setting workshop, and developer time to get things set up properly. This would be over a minimum of 5 days. The time and cost to implement this will be dependent on how many website properties your charity has, and their size and complexity. Please fill out our contact form or give us a ring on 0161 660 7949 to see how we can help!
- Group training for one of your team to attend, alongside other charities. In these online sessions, you’ll learn how to set up GA4, what data to collect, and how to report back, all with a charity-specific focus of course! We’re in the early stages of planning these sessions so please register your interest in the form below and we’ll be in touch with further details soon!