Mobilising supporters

Through the power of storytelling, personalisation, data, and more, you can deliver a truly empowering journey for your supporters. In turn, your engaged supporters can deliver massive value to your organisation.


Intro to Mobilising Supporters

Length: 6 minutesAuthor: Rufus SpillerComplexity: Easy

In this short introduction, Rufus outlines short term and long term mobilisation, as well as giving a bit of background and some charity examples.

Who are supporters?

Length: 8 minutesAuthor: Rufus SpillerComplexity: Easy

Module 2 covers how to behaviours targeting over demographic targeting, the motivations supporters have, and their value to your organisation.

What do supporters want?

Length: 10 minutesAuthor: Rufus SpillerComplexity: Easy

Next we’ll explore the importance of trust amongst your supporters, and the power of storytelling and engaged communities.

How do we reach supporters?

Length: 7 minutesAuthor: Rufus SpillerComplexity: Standard

Targeting and personalisation are covered in Module 4, as well as supporter data and metrics for success.

Designing for your audience

Length: 13 minutesAuthor: Rufus SpillerComplexity: Standard

Finally, Rufus will explain the UX side of things, including how we approach things at RD. We’ll cover how to create supporter journeys and how to design effective action pages.