Tech for good author and Reason Digital cofounder Matt talks you through the basics of a charity digital strategy. He’s joined by Julie Wilson-Dodd, a transformation consultant in the sector, who shares her top three tips for success.

Lucy, Head of Digital Partners here at Reason Digital, gives her top tips for a successful charity digital strategy. Keep these in mind before you dive into the creation process.

Lucy explains what discovery is, and why it is a necessary first step in any charity digital strategy. User research, archetypes, and data analysis are all covered.

With all the will in the world, there’s only so much your charity can do. Lucy explains how to prioritise the ideas that come out of your strategy, with actionable tips. Then it’s time to plan and roadmap the implementation.

Well done! You’ve got your strategy all planned out and roadmapped, now it’s time to actually get going. We’re back with Matt for this last module, where he gives practical advice on how best to embed your strategy, communicate it, and get results.