How to decide what to write about, and create content that meets the needs of both your audience and your charity.
Creating engaging content
Charity digital expert Matt Haworth teaches you how to create inspiring, impactful, and engaging content for your charity. Including evidence-based processes to engage your audience with every output.
How can you utilise writing patterns to serve the motivations of your audience, and fit in with how people read online?
Matt talks you through the different types of online written content formats, including the opportunities and benefits of each one.
How to train yourself to write descriptive, compelling, enticing headlines for your content.
You’ve decided what to write, created your headline, now it’s time to write the article! Learn how to create ‘body copy’ that’s interesting, accessible, and compels the reader to take action.
How to get better at effectively structuring your content. Including the inverted pyramid structure, how to make it visually interesting, and good use of paragraphs.
How to make sure you’re writing for accessibility with every piece of content. Including how to appropriately tag content and provide alternatives.
How to make the most of ‘the algorithm’ and optimise your writing for search engines.
Writing for social media is just really good writing. But, different platforms require different tones and content formats. Learn how to optimise your content for socials.