Digital accessibility for Blind Veterans UK
Blind Veterans UK supports visually impaired ex-service personnel to live independent and fulfilling lives. We built an accessible digital platform that connects veterans to resources, community, and support without barriers.
Accessibility shouldn’t just be about checklists and standards — it’s about creating experiences that truly work for the people who need them most. For Blind Veterans UK, that meant listening to veterans, understanding their unique challenges and experiences, and shaping a solution that works. This case study shows how inclusive design goes beyond compliance to deliver digital tools that empower users and remove barriers. If accessibility is part of your mission, this is what good looks like.
The Challenge
Create a fully accessible digital platform that meets strict WCAG standards, improves usability for visually impaired users, and supports personalised engagement for veterans and their families.
Our Approach
Accessibility by Design We applied WCAG standards from the start, ensuring compatibility with assistive technologies and screen readers.
User Testing with Veterans Real-world feedback from visually impaired veterans shaped navigation, content structure, and interaction design.
Personalised Experience We implemented content pathways tailored to user needs, making it easier for veterans and families to find relevant support and community resources.
Digital support without barriers
We delivered a modern, accessible website that removes digital barriers for blind veterans. The platform combines intuitive navigation with robust accessibility features, ensuring compatibility with assistive technologies like screen readers and voice commands.
Personalised content pathways make it easy for veterans and their families to find resources, connect with community programmes, and access support services. This transformation not only meets compliance standards but sets a benchmark for inclusive digital experiences in the charity sector.
The impact
- Achieved WCAG AA compliance across the site
- Increased engagement from visually impaired users
- Awarded AbilityNet Accreditation Plus award
- Featured and praised in BBC Radio 4 In Touch programme
We‘re proud to be working with Reason Digital on our digital transformation journey. They’re committed to our accessibility ambition and show an in-depth understanding of the complexity of our users' needs, which was evident from the start of the programme. I'm pleased to showcase our new platform and the accessible ‘design-led’ approach we’ve adopted.
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