There’s a vampire of your website. Its name is AI.
Are AI summaries sucking the life out of your website?
Maybe your SEO was working ok, but now people aren’t even getting to the search results. And what they’re reading doesn’t mention your organisation at all. No idea how to tackle it?
Stop the bite with an AI search audit
Here’s what’s happening:
36% of UK adults use AI tools and 10% use AI daily.
Each of these people are asking for support, volunteer opportunities, places to donate. They are growing and AI is answering.
The people who need you most are finding someone else. They’re not getting the best support. They’re just getting the answers from the most AI optimised websites.
Not only are charities are feeling a direct impact to click through rates, website visits and conversions. Worse still, there are times the information people find via GenAI is incomplete, conflicting or just plain wrong.
Become a Contributor vs Wait and See
By reacting to the this change in how people search, your expertise, your impact data, your stories become foundational to how AI understands your cause. When someone asks for help or wants to donate, AI points to you authoritatively.
Wait and see…. you continue doing excellent work, but become progressively invisible. Someone asks AI about your cause, and you’re not mentioned. More of the people who need you most never find you.
Get a free AI optimisation action plan
We built something to fix this
We’ve created a tool that shows you exactly where your charity appears (or doesn’t) when people ask AI for help.
You’ll see:
✓ How AI describes you
✓ Who’s showing up instead
✓ Quick wins to reclaim visibility
✓ Long-term strategy to stay seen
We’ll show you where you stand and what it means for your mission.
Book your free AI search audit