(human-centred and data-driven)

We’re looking for someone creative and curious to join our strategy and insight team. You may have been a strategist in a previous life, or perhaps you come from an accounts, marketing, development or design background, but would like to get more into strategy and UX research work!

This is what gets us out of bed each day…

  1. We co-design with the people who may end up using our clients’ products or services. You will be working on solutions for young children from challenging social backgrounds, to technology which helps the elderly lead more independent lives. All of us have had a lump in our throat or been moved to tears meeting mothers who have lost a child to cancer, or a young person still battling cancer, parents who have children with multiple medical conditions and teenagers on their third social worker in six months. Their stories may change your own life, they’ve certainly had a massive impact on us.
  2. The work is hugely varied: you may be working on a chatbot one month and a digital transformation project the next month.
  3. We get asked to solve all sorts of messy problems, which we hack through a variety of tools from Google Analytics and Matamo, to stakeholder workshops, to surveys and user testing sessions. Our toolbox is vast, but we’d love it if you brought your own ideas on how to get human knowledge and experience out of one brain and share it with many others.
talks and presentations with Greg Ashton

Key Responsibilities

Strategic planning

You need to be able to look at a problem and break down a strategic approach to get to the solution. This does not mean you immediately try and address the challenge (no hero-swooping here), but can do the detective work that gets the team from A to B.

Smart research

You do the necessary detective work to ensure we have a well-framed problem, this includes:

  • Reviewing existing client activity and performance to inform recommendations and goals
  • Identifying and shaping audience insights that shape our clients’ digital objectives
  • Conducting competitive analysis, including sector and channel trends and insights.

A little razzle-dazzle

You don’t need to have attended RADA or work a white rabbit in a black hat to join our crew, but we do expect you to:

  • Lead client-facing interactions including calls, meetings, presentations and workshops
  • Create and iterate campaign plans, research methodologies and functional requirements
  • Take the technical stuff, the compliance stuff, the data stuff and package it in a way that supports, empowers and inspires the client into action.
  • Familiar with the power of prototypes? Even better, why don’t you bring one along in your interview!
  • Supporting clients and colleagues on campaign tactics and digital best practice.

You care about making the team smarter

We recognise that demonstrating intelligence isn’t about individual focus on the finish line. We share our knowledge, experience and inspiration and move forward together. In your role, this may include:

  • Devising the best tracking, strategy and reporting processes to roll out across the company.
  • Ensuring learnings and best practice are shared across the team, and more widely across Reason Digital.
  • Contributing to strategy & insight across the organisation where needed, including new business, projects or innovation functions.
  • Inspiring the rest of the Reason team with stories from the projects you are working on, bringing users and their experiences to life and highlighting challenges we’re working to solve.

Skills & Experience

  • Experience in strategy, planning, research or results
  • Direct experience of digital strategy, web build and transformation projects
  • Digital and/or integrated agency experience
  • As a minimum you know your way around Google Analytics, Office 365, Keynote, Google Suite, but chocolate brownie points for online mapping tools (Realtime Boards, Lucid Charts etc) and prototyping/wireframing software
  • Start-up experience and working in an ‘agile’ environment. E.g. please don’t ask what a sprint is in the interview
  • Excellent communication, collaboration and influencing skills.
  • Confidence and experienced in presenting to senior stakeholders across internal teams and external partners.
  • Self-motivated and happy taking the initiative to drive projects forward
  • Enjoys working as part of team in a busy start-up environment, happy to ‘muck-in’ across the business to get things done
  • A diligent, disciplined work ethic and the ability to meet tight deadlines
  • Happy to travel when required


Our bright and airy offices are in the heart of Manchester’s vibrant Northern Quarter within easy walking distance of all major train, tram and bus stations with the best restaurants, bars and coffee shops on the doorstep. We offer a competitive salary based on experience. Since we’re an organisation about its people, we want you to feel happy at work therefore provide the following benefits:

  • Flexible working hours and the ability to work from home
  • 28 days holiday including bank holidays with the option to purchase an additional 5 days through a salary sacrifice scheme
  • Paid sick, emergency and compassionate leave
  • Dog days in the office
  • Choice to work on a Mac or PC
  • Company pension
  • Cycle to work scheme and other salary sacrifice schemes providing tax efficient ways to pay for parking, gym memberships and more…
  • Paid volunteering leave
  • As much tea and coffee as you can drink
  • Childcare and eye care vouchers
  • Access to £1000 training/development budget

You will get involved in working with a passionate, dynamic team on a diverse range of interesting projects for charities and other organisations to deliver social good in an environment where your ideas will be heard and you will have input into key decisions, contracts and policies.

Meet the team

Meet some of our Strategy & Insight team at Reason Digital

Strategy illustration reason digital

How to apply

Send your CV and a cover letter to, telling us why you’re perfect for the job.