Privacy and cookies policy

Your privacy is important to us. We have obligations to protect your data under GDPR regulations and you, as the data subject, have more rights, including the right to be informed. That means we need to let you know about the ways in which we collect and use your data, how it is stored and who we share it with.

Privacy Policy

How we use your data

This privacy statement explains the personal data Reason Digital collects and processes, how we process it and for what purpose. Please read the details below which provide additional relevant information. This statement applies to the interactions Reason Digital has with you using the methods listed below, as well as other methods that display or link to this statement.

Visitors to our website

Hosting

Our website is built using WordPress and we use a third-party service, WP Engine, to host our website. As is true of most websites, we gather certain information automatically through your use of the Site. This information may include Internet protocol (IP) addresses, browser type, Internet service provider (ISP), referring or exit pages, the files viewed on the Site (e.g., HTML pages, graphics, etc.), operating system, date/time stamp, and clickstream data to analyze trends in the aggregate and administer the site, this data is saved into server logs. For more information, please see WP Engine’s privacy policy.

Google Analytics

When someone visits www.reasondigital.com we use a third-party service, Google Analytics, to collect standard internet log information and details of visitor behaviour patterns. We do this to find out things such as the number of visitors to the various parts of the site. This information does not identify anyone and we don’t use any method that would allow ourselves or Google to work out the identities of those visiting our website. If we do want to collect personally identifiable information through our website, we will be upfront about this. We will make it clear when we collect personal information and will explain what we intend to do with it.

Read more about the type of cookies and how we use them further down this page.

Type of data: Usage Data that may include information about how you use our website.

Lawful basis for processing: Legitimate interest to study how users use our website.

E-newsletter

Consenting to our e-newsletter is done by completing the newsletter signup form found in the footer of every page of this site.

We use a third-party provider, Mailchimp, to deliver our e-newsletters and to manage our mailing list. Through this service, we gather statistics about actions such as email opens and clicks using industry-standard technologies to help us review and improve our emails. Mailchimp are based in the US and are certified under the EU-US Privacy Shield Framework to ensure the security of all data.  For more information on Mailchimp please see their privacy policy.

Type of data: Contact information (First name, Last name, email address).

Lawful basis for processing: Consent, Legitimate Interests to inform users of related information, services or events.

Online reporting tools – Hotjar

Hotjar is a third party tool which we use to provide more detailed user interaction information in order to analyse the use of our website and develop a better experience. The tracking consists of heatmaps which show the areas users have viewed on our pages and user recordings so we can see specific actions taken on the site. We also use form analytics, which does not record any data from entries but allows us to assess which fields are used and which are not. For more information, please see the Hotjar privacy policy.

If you’d like to opt-out of this tracking Hotjar allows you to do this by simply clicking a button.

Type of data: Usage Data that may include information about how you use our website.

Lawful basis for processing: Legitimate interest to study how users use our website.

People who email us

For individual emails, we use the third-party service, Outlook, as part of Office 365 and as with most email services this comes with a level of risk. By default, personal data is encrypted in Exchange online, OneDrive for Business, Sharepoint Online and Skype for Business and Exchange Online uses transport Layer Security (TLS) to encrypt communications between Office 365 and Exchange Online servers and between Exchange Online customers. For more information on this, please see Microsoft Trust Centre and Data Privacy information for Office 365.

We will also monitor any emails sent to us, including file attachments, for viruses or malicious software. Please be aware that you have a responsibility to ensure that any email you send is within the bounds of the law.

Type of data: Contact information (First name, Last name, email address).

Lawful basis for processing: Consent.

People who call us

We use a third-party service, 3CX, for receiving and handling calls, there is no recording used with this service.

People who attend our events

Reason Digital Events

If we organise an event you will be a ‘customer’ of Reason Digital so we will process your data on a contractual basis, meaning we will contact and update you about the event you are attending to ensure we provide the best experience. Following the event your data may then be used under Legitimate Interests as per GDPR, to inform you of other related information, services or events.

We will request consent for any communications which are not related to the event you attend or the topics involved. Consent is requested during the signup process and requires you to opt-in to these communications.

Type of data: Contact information (First name, Last name, email address).

Lawful basis for processing: Consent, Legitimate Interests to inform you of other related information, services or events.

Partner Events – Reason Digital lead

For events operated in partnership with other organisations where Reason Digital is the leading partner, you will be a customer of all parties involved. All parties will process your information on a contractual basis meaning we or our partners will contact and update you about the event you are attending to ensure we provide the best experience. Following the event your data may then be used by Reason Digital and our partners under Legitimate Interests as per GDPR, to inform you of other information, services or events which are related to the event you attended and the topics which were included.

We will request consent for ourselves and our partners separately, for any ongoing communications which are not related to the event you attend or the topics involved. Consent is requested during the signup process and requires you to opt-in to these communications.

Type of data: Contact information (First name, Last name, email address).

Lawful basis for processing: Consent, Legitimate Interests to inform you of other related information, services or events.

Partner Events – Partner lead

For events operated in partnership with other organisations where Reason Digital is not the leading partner, you will be a customer of all parties involved. All parties will process your information on a contractual basis meaning we or our partners will contact and update you about the event you are attending to ensure we provide the best experience. Following the event your data may then be used by Reason Digital and our partners under Legitimate Interests as per GDPR, to inform you of other information, services or events which are related to the event you attended and the topics which were included.

The leading partner will request consent for any communications which are not related to the event you attend or the topics involved. Consent is requested during the signup process and requires you to opt-in to these communications.

Type of data: Contact information (First name, Last name, email address).

Lawful basis for processing: Consent, Legitimate Interests to inform you of other related information, services or events.

People who contact us via social media

We use a third-party provider, Hootsuite, to manage our social media interactions.

If you send us a private or direct message via social media the message will be stored by Hootsuite for three months. It will not be shared with any other organisations.

Type of data: Contact information (First name, Last name, email address).

Lawful basis for processing: Consent, Legitimate Interests to inform you of other related information, services or events.

Sales contacts

We use a third-party service, Pipedrive, as a sales management tool to help us monitor the progress of initial client contacts and sales. When we receive communication about new clients or projects either via email, phone or from the website, we added all information into Pipedrive. Pipedrive are based in the US but our data is located in an EU data centre, they are also certified under the EU-US Privacy Shield Framework to ensure the security of all data. For more information, please see the Pipedrive privacy policy.

Type of data: Contact information (first name, last name, email address, company name, role).

Lawful basis for processing: Consent, Legitimate Interests to inform you of other related information, services or events.

 

Career Candidates

We use a third-party service, Freshteam, as our candidate management tool. We use Freshteam’s GDPR Anonymization tool to ensure candidates within our ‘Talent Pool’ have the right to be forgotten. Our candidate personal data retention rules are:

  • 2 months for inactive candidates. Inactive candidates are defined as candidates who have been rejected or archived.
  • 6 months for uncontacted candidate information. Uncontacted candidates are those that have not been contacted via email at least once after been added.
  • 8 years for candidates that have provided explicit consent.

Once a candidate is added to our Talent Pool, we request their explicit consent to keep their data on file. If this isn’t granted, personal information is anonymised.

Type of data: Contact information (first name, last name, email address).

Lawful basis for processing: Consent, Legitimate Interests to inform you of other related information, services or events.

Your rights

GDPR outlines the following rights for the individual:

  • The right to be informed.
  • The right to access a copy of their personal data.
  • The right of rectification.
  • The right of erasure.
  • The right to restrict processing.
  • The right to data portability.
  • The right to object.
  • Rights in relation to automated decision making and profiling.
  • Where you have provided data voluntarily, or otherwise consented to it’s use, the right to withdraw your consent.

This privacy notice acts as our method for keeping you informed, along with updates delivered via email when required. You will also find information on how you can access, change or delete your information. At this time we do not use any automated decision making or profiling so you will find no information on this. You also have the right to access, edit and delete this information should you so choose. If you would like to request the information we hold about you is deleted, please contact us on admin@reasondigital.com.

Access or changes to personal information

You have the right under GDPR to request a copy of your data which we hold, the rectification of that data and the erasure of that data. If you would like to request any of these actions please contact us on admin@reasondigital.com.

Security breaches

In the event that we discover or suspect a data breach, we will notify you as soon as we are able to provide sufficient information as to the nature and extent of the breach. The notice will include, where available at the time of sending, the following:

  • The dates and times of the security event
  • The details of the event including:
    • A description of the data involved in the event
    • The facts of the event or details of the decision to investigate a suspected event
  • The steps we are taking or planning to take to remedy or mitigate the vulnerability.

Changes to this privacy notice

We keep our privacy notice under regular review. This privacy notice was last updated on 6th July 2023.

How to contact us

If you have any questions or complaints about our privacy policy then please refer to our contact page.

 


 

About this cookie policy.

This Cookie Policy explains what cookies are and how we use them. You should read this policy to understand what cookies are, how we use them, the types of cookies we use i.e, the information we collect using cookies and how that information is used and how to control the cookie preferences. For further information on how we use, store and keep your personal data secure, see our Privacy Policy.

You can at any time change or withdraw your consent from the Cookie Declaration on our website.

Learn more about who we are, how you can contact us and how we process personal data in our Privacy Policy.

Your consent applies to the following domains: reasondigital.com

What are cookies?

Cookies are small text files that are used to store small pieces of information. The cookies are stored on your device when the website is loaded on your browser. These cookies help us make the website function properly, make the website more secure, provide better user experience, and understand how the website performs and to analyze what works and where it needs improvement.

How do we use cookies?

As most of the online services, our website uses cookies first-party and third-party cookies for a number of purposes. The first-party cookies are mostly necessary for the website to function the right way, and they do not collect any of your personally identifiable data.

The third-party cookies used on our websites are used mainly for understanding how the website performs, how you interact with our website, keeping our services secure, providing advertisements that are relevant to you, and all in all providing you with a better and improved user experience and help speed up your future interactions with our website.

What types of cookies do we use?

The cookies used on our website are grouped into the following categories.

The below list details the cookies used in our website.

Cookie Description
Necessary
cf_ob_info Used by CloudFare to display a notice in case the website is temporarily unavailable.
cf_use_ob Used by CloudFare to display a notice in case the website is temporarily unavailable.
_dc_gtm_UA-15966588-1 This cookie is associated with sites using Google Tag Manager to load other scripts and code into a page. Where it is used it may be regarded as Strictly Necessary as without it, other scripts may not function correctly. The end of the name is a unique number which is also an identifier for an associated Google Analytics account.
viewed_cookie_policy The cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. It does not store any personal data.
cookielawinfo-checkbox-necessary This cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category “Necessary”.
cookielawinfo-checkbox-non-necessary This cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category “Non Necessary”.
Analytics
lissc
bscookie Used by the social networking service, Linked In, for tracking the use of embedded services.
u
GPS This cookie is set by Youtube and registers a unique ID for tracking users based on their geographical location
YSC This cookies is set by Youtube and is used to track the views of embedded videos.
_gid This cookie is installed by Google Analytics. The cookie is used to store information of how visitors use a website and helps in creating an analytics report of how the wbsite is doing. The data collected including the number visitors, the source where they have come from, and the pages viisted in an anonymous form.
_ga This cookie is installed by Google Analytics. The cookie is used to calculate visitor, session, camapign data and keep track of site usage for the site’s analytics report. The cookies store information anonymously and assigns a randoly generated number to identify unique visitors.
_lfa Leadfeeder cookie collects the behavioral data of all website visitors. This includes; pages viewed, visitor source and time spent on the site.
li_sugr Used to make a probabilistic match of a user’s identity outside the Designated Countries
Advertisement
_fbp This cookie is set by Facebook to deliver advertisement when they are on Facebook or a digital platform powered by Facebook advertising after visiting this website.
fr The cookie is set by Facebook to show relevant advertisments to the users and measure and improve the advertisements. The cookie also tracks the behavior of the user across the web on sites that have Facebook pixel or Facebook social plugin.
UserMatchHistory Used to track visitors on multiple websites, in order to present relevant advertisement based on the visitor’s preferences.
VISITOR_INFO1_LIVE This cookie is set by Youtube. Used to track the information of the embedded YouTube videos on a website.
IDE Used by Google DoubleClick and stores information about how the user uses the website and any other advertisement before visiting the website. This is used to present users with ads that are relevant to them according to the user profile.
_gcl_au Used by Google AdSense for experimenting with advertisement efficiency across websites using their services
personalization_id This cookie is set by twitter.com. It is used integrate the sharing features of this social media. It also stores information about how the user uses the website for tracking and targeting.
test_cookie This cookie is set by doubleclick.net. The purpose of the cookie is to determine if the users’ browser supports cookies.
Functional
bcookie This cookie is set by linkedIn. The purpose of the cookie is to enable LinkedIn functionalities on the page.
lidc This cookie is set by LinkedIn and used for routing.
CASID Allows the website to recognise the visitor, in order to optimize the chat-box functionality.
__oauth_redirect_detector Allows the website to recognise the visitor, in order to optimize the chat-box functionality.
__livechat Used to hide the user’s personal customisation of LiveChat.
__lc_cid Necessary for the functionality of the web site’s chat-box function
__lc_cst Necessary for the functionality of the web site’s chat-box function
__lc2_cid Necessary for the functionality of the web site’s chat-box function
__lc2_cst Necessary for the functionality of the web site’s chat-box function
lang This cookie is used to store the language preferences of a user to serve up content in that stored language the next time user visit the website.

How can I control the cookie preferences?

You can manage your cookies preferences by clicking on the “Settings” button and enabling or disabling the cookie categories on the popup according to your preferences.

Should you decide to change your preferences later through your browsing session, you can click on the “Privacy & Cookie Policy” tab on your screen. This will display the consent notice again enabling you to change your preferences or withdraw your consent entirely.

In addition to this, different browsers provide different methods to block and delete cookies used by websites. You can change the settings of your browser to block/delete the cookies. To find out more out more on how to manage and delete cookies, visit wikipedia.org, www.allaboutcookies.org.