With nearly 11 million subscribers Felix Kjellberg – or PewDiePie, as he’s more commonly known – is currently the second most subscribed to person on YouTube and, as he gains more and more followers every day, is likely to soon overtake the current most popular channel – Smosh. Though he’s known primarily for his irreverent commentary on popular video games and his inimitable persona, PewDiePie has also used his fame for charity.
First, he emulated TotalBiscuit by winning one of the fortnightly King of the Web competitions and repeated the Brit’s gesture by donating his winnings to charity – this time to the World Wildlife Fund. Then, to celebrate becoming the second YouTube channel to ever break the 10 million subscribers mark, the divisive gamer did something that few would protest and started a fundraising campaign for Charity: Water. For every 500 views of his fundraising video PewDiePie promised to donate $1 to the charity, and the YouTube network to which he is signed – Maker Studios – promised to match that with another $1. In less than two weeks, the video has been viewed over 2.3 million times and campaign has already raised $160,000, with the majority of donations coming from PewDiePie’s loyal fan base and only a fraction from the swede himself.
These are just a few of the many examples of the great charitable fundraising videos on YouTube, if you know of any then speak up in the comments, send us a tweet @reasondigital or send us an email at email@example.com