The rewards for finding a way to tell the stories of the people we help, of the lives we change, and the massive challenges we support people to overcome are too great to ignore.
Soap companies know this. Drink companies know this. Cereal companies know this. That’s why they’re inventing these stories – and why we’re losing out to them every day.
But we have something they don’t. We don’t have to find clever ways to imply we change lives and tackle social issues because we do. Day in, day out.
We just need to learn to start talking about it. Talking about it in ways people actually want to read and watch. Ways that make people want to share it with their friends.
When was the last time you shared a random charity press release, or an annual report, or a support leaflet with a friend?
A compelling video, an inspirational story, a shocking image. Something that makes you laugh, something that makes you cry. Something that makes you grin from ear to ear like a loon and think “my mum is going to love this”. Well, I imagine you’ve lost count of the number of times you’ve shared those.
In other words, we must take back and tell our stories. They are our products, our proof and our weapons in the fight for funding and support.
Because if we don’t, someone else will.