Almost every charity provides support, guidance or research information to its audience. Yet for the most part this process is stuck in the 20th century – stacks of printed leaflets, spiral bound reports or even video DVDs.
If I had a pound for every time I’d read “to get a copy of this resource, or more information, call us or e-mail us your postal address” on a charity website then I’d be a lot less worried about the funding cuts.
Yet this is exactly what happens when you promote resources online instead of putting them online. People ask for copies. Expensive printed copies. That sap your time writing address labels, sealing envelopes and posting them in dribs and drabs throughout the year.
You’re probably sitting on a gold mine of brilliant support information, human interest stories, research information and professional advice. All locked up in paper booklets, in boxes in the stock cupboard.
Content is the currency of the internet, and this is what people will search for on Google. This is the content that’ll build trust and respect amongst your target audience, and provide a helping hand to service users or professionals in need of specialist advice.
All you need to do is place it online, using your website’s CMS, and direct people to the site instead of the leaflets. You may even find the number of e-mails and phone calls decreases as people can access more of the information they need by themselves, saving you time.
By doing this, you not only cut costs, but you can magnify your impact too. That’s the web working at it’s best.
Cost savings: The Driving Standards Agency saves £120,000 just by e-mailing out alerts and update information, compared to printing it!
Time savings: Organising printing can be a pain, and takes designers to create print-ready files. With ecommunications you can do this yourself, and you don’t have to worry about lugging boxes of paper around, and licking envelopes all day.
Taking this step will likely benefit your charity hugely, as suddenly your information is available to thousands across the web who might be searching for it, or on your marketing lists. However, if your content management system and enewsletter tools are a little long in the tooth, it’s going to be an uphill battle. If you need some free advice, or a digital comms refresh, then get in touch today.