We gave a brief talk about getting the best out of email newsletters at Charity Comms' quarterly seminar in London on 16th September.

The session discussed how charities can get the best out of their email communications and included:

  • how to improve opening rates with interesting subject lines,
  • how to get audiences engaged and responsive,
  • when to use email alerts rather than newsletters,
  • when to send out email newsletters for maximum impact
  • how to keep improving your message through ongoing monitoring and analysis

The notes from this meeting are now online for those who couldn’t attend on the day.

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