People are dying. Every day. And we are so delighted to announce that we have a solution. A tangible, digital, solution to death.

Update:

Hopefully you’ll have guessed by now that Donr isn’t real; it was simply an April Fool’s Day prank. Please take a moment to let this realisation sink in.

So, why did we do it? Well, in part it was because we are nerds with nothing better to do on a Friday evening.

It’s also because at times we can rely too much on hoping for a quick fix, or in believing that there’s an app for everything. Unfortunately though, if you need a new liver, or a new heart, there isn’t an app for that. There is good news though: the organ donor register. It’s a wonderful thing.

Whilst a record number of organs were donated and transplanted in the UK in 2015-16, the consent rate is still one of the lowest in Europe, standing at 62%. This is slightly higher than 2012-13 when it was 57%, but still short of the target of 80% by 2020.

You can register today to be an organ donor on the NHS website. Why not send them some love on twitter whilst you’re at it?

Original post:

People are dying. Every day. And we are so delighted to announce that we have a solution. A tangible, digital, solution to death.

That may sound like a bold claim, but at Reason Digital, we believe in tackling the big problems and in providing innovative digital solutions.

Every day people spend an inexcusable amount of time looking after themselves. Eating well. Going to the gym. Looking both ways before they cross the road. So much time lost, and for what? Our bodies still fail us.

We are so immensely proud to introduce Donr. It’s like Grindr, but for organs. Our innovative location technology means that you can carry a lifeline in your pocket.

Donr is always watching. And waiting. It’ll allow you to “match” with people that you pass during the day (provided they also have the Donr app) and will let you know if they have eligible, and attractive, spare limbs. The phrase “lend me a hand” has never been more appropriate!

That’s not all! Our monthly subscription will give you access to the premium plan, so you can discreetly check out the home address of your Donr matches.

What’s more, the Donr app allows you to describe “what you’re looking for”. Fancy new eyes, or legs? We’ve got you covered. Maybe you’re bored of taking care of your liver, or of your loved ones’ kidneys? Well, Donr not only delivers a great user experience; it also gives you piece of mind… or a piece of somebody else’s.

Priceless.

Tweet @reasondigital to gain access to the beta.

Reason Digital News