Alexandra Bono, Senior Digital Fundraising Executive of Save the Children, said:
“At Save the Children, we are always looking for new ways to engage people with the human stories behind our life-saving appeals. Aurasma has enabled us to deliver a digital message through our supporter newsletter, Children Now, which goes to 240,000 of our supporters. Video has the power to connect with people in a very impactful way, and our printed newsletter is a trusted and familiar communication. This campaign, facilitated by Aurasma, brings together these two channels in a compelling new way which we hope will support donations to our East Africa appeal.”
Martina King, Managing Director of Aurasma, said:
“We are delighted to be working with our first ever partner in the charitable sector – Save the Children – an organisation devoted to saving lives across 120 countries. Aurasma is a fantastic fit for charities looking to get their message across in these difficult economic times as it delivers very high rates of engagement and is available to our partners for free. It is wonderful to know that our technology can help Save the Children raise awareness of the East African Campaign.”
Aurasma’s augmented reality app is also being used as part of an art exhibition of nine of the nation’s leading artists, working together with homelessness charity Crisis.
Works by Anthony Caro, Nathan Coley, Tracey Emin, Antony Gormley, Nika Neelova, Yinka Shonibare MBE, Bob and Roberta Smith, Gillian Wearing and Jonathan Yeo on display respond to themes and issues relating to homelessness – isolation, property, security and space. For the first time those attending the exhibition can point their phones at the paintings on display to view interviews with the artists talking about their work and the exhibition.
For example, embedded in Tracey Emin’s work is a short, video of the artist talking about her inspiration and the exhibition. Similarly, the Jonathan Leo piece reveals an interview with Jonathan and the people who sat for the painting on display. What’s more, users will also be able to click-through to make donations directly from their smart device.