We humans are lazy. And people who make apps know they can tap into our innate desire to preserve effort. If something can be made easy and doesn’t cost a ton more, humans will probably end up choosing the easier option.
It’s why apps like Uber and Deliveroo are so successful. No more awkward call centres or cash to get a cab or delicious food sent to your door. Yes, the app makers are doing us a huge service but ultimately, they want us to spend more overall on something we might not have previously bothered with because it was too difficult.
So if we can tap into the laziness and make humans buy more stuff, can we use the same principle to make humans give more stuff?
That’s the idea behind Gone for Good – a smartphone app that makes giving as easy as getting. Gone for Good lets you donate your unwanted stuff to local charities with just a few taps of the app.
Take a photo of your items, give it a few words and pick your preferred charity. Once they’ve accepted the donation, a friendly volunteer will come round at a convenient time to pick it up.
No more bagging things up to leave outside the charity shop or calling the council to arrange a collection. Gone For Good is the easy way to get rid of things you don’t want for a good cause: from cushions to sofas, charities will welcome it all. It’s perfect for busy people who don’t have time to get to a charity shop and also great for those who can’t get out and about to give.
Over the last couple of months, we’ve been trialling the app in Manchester with both local charity shops and those charities with a national high street presence. During the trial, Gone For Good helped users donate over £10,000 worth of goods to charities through the app, including sofas, bikes, mattresses and even a piano! In one instance, over 100 office chairs were donated.
That’s why we’re really pleased to say that Gone For Good is now available nationally, allowing anyone to give away virtually anything to charity, anywhere in the UK. To make this happen, Gone for Good has partnered with two major national charities – British Heart Foundation and Cancer Research UK – and more will join in the coming weeks.
Now you really can give away things to good cause as easily as ordering a cab online. It’s charity giving for the Uber generation.
is Head of Client Services at Reason Digital
‘Josh’ joined as our Head of Client Services in 2016 and has over a decade of experience in the digital and technology industry in a range of both delivery and client-facing roles. Josh works with our most key clients like the University of Manchester, several housing associations and larger charities to ensure that they are receiving an outstanding experience from the agency. He ensures that the long-term relationships between the agency and our clients are mutually productive by acting as the lead advocate and enabler for our clients.