In the latest of our series of blogs on what makes a great charity website - we look at responsive technology.

A 2011 survey found that almost 50% of people accessing the internet were doing so on their mobile handsets – not surprising given the introduction of smart phones and other similar handsets. It therefore seems natural that any organisation should use this to their advantage by creating mobile friendly web pages – charities are no exception.

Charities need to keep up with today’s technology-led fundraising and we’ve rounded up some of the sites we think are already ahead of the trend.

Macmillan Cancer Support is a good example of a mobile website which is user friendly, enabling people to look at the website with ease – even when on the move.

By making a site specially designed for the use of a mobile phone, it means that it’s easier to use and navigate. This saves you having to trawl through a web page designed for a computer and avoids the difficulties caused by screen size. A mobile website can be made to function just as well and effectively as a normal website, still allowing people to donate.

Screen Shot 2012-11-28 at 15.35.31

Macmillan’s mobile web page makes giving donations easier than ever – making it so you can donate on the move. The information on the mobile web page is constantly updated like that of the normal web site and it’s easy to access, yet still gives you the option to change to the main site if you would prefer.

Another great example of mobile technology are the WWF sites designed by Viget. Upon opening one of their mobile sites users are greeted with clear Donate and Adopt options as well as news and videos that are sized appropriately for the smaller screen. The charity has a number of international mobile responsive sites with highlighting campaign news and stories in a far clearer format than when viewing their main site through a mobile device.


Back in the UK, it’s easy to learn about The King’s Fund’s work to improve healthcare in England when you’re on the move thanks to their mobile site. News and links are clearly structured in one column so there’s no need to keep dragging the page across to see everything. The mobile site maintains the main site’s carousel of key stories which loop around at the top of the site.

The Charity Commission, the independent regulator of charities in England and Wales, has a mobile website of their own. Meaning while you’re looking to donate to a charity it’s easier to check details on your phone before making a decision to donate. You can immediately check if a charity is registered.

A study by Justgiving in April 2012 found that 36% of their traffic actually came through via mobile phones and it could be reasonable to assume that other charitable organisations have a similar experience.The overall aim of any website then, has to be to give people the best possible experience, irrespective of the device used to access the site and thus improve the likelihood of anyone donating to the cause.

It’s believed that in 2013 mobile web pages will have an even bigger impact in the way charity organisations raise their funds. So why not get on the bandwagon now and start raising more funds sooner rather than later?

Get in touch with your favourite charity websites and if you need any help with making your webpages more responsive drop us a line at

Reason Digital News

Get our latest news, advice and research
posts to your inbox every month.

What do you care about?

Are you interested in a specific sector?