Another example we’ve seen is a Nottingham pub called the Trent Navigation. They didn’t want to stop their popular Sunday night quiz, so they improvised. They moved it over to Facebook and by hosting one pub quiz, on one Sunday evening, they raised £354 for a local hospice. And now, by popular demand, they’re doing it every week. How many local businesses would host a virtual quiz for you if you supported them to do it? It helps you raise funds whilst helping them keep their customer based engaged with their brand during lockdown.
Re-engaging your event sponsors
It’s likely that you had one or more companies lined up to sponsor and support the events you’ve had to postpone or cancel. But now that in-person events can’t go ahead, could you refocus that corporate partnership? Many charities are finding success in asking for corporate supporters to still honour their pledge, but in alternative ways. This could be a one-off donation, selling products with a built-in donation to your charity, or just offering their help marketing you on their social media pages.
It’s the perfect time to make the most of the relationships your organisation has and draw on support from your connections to keep your momentum going. For example, The Trevor Project is partnering with Kiehl’s – owners of L’Oréal – for Pride this month. They’ve made an amazing donation of $100,000 to The Trevor Project, the world’s largest LGBTQ suicide prevention and crisis intervention organisation.
It’s not just companies, too. Celebrity supporters could also help you keep raising funds. One example is Michael McIntyre and The Trussell Trust – the UK’s largest food bank charity. In April, fans made donations to a GoFundMe page in exchange for a chance to win a personal call from Michael. He video called as many fans as possible to raise money and lift spirits during the lockdown. In total, The Trussell Trust raised over £58,000 from the competition.
We hope you’ve taken some inspiration from these examples and are feeling motivated to get creative and keep your fundraising events going during the lockdown. Even if your virtual events don’t raise as much money as their in-person alternatives might have, you’re still maintaining relationships and keeping your audience engaged and ready for when they return.
Who knows, your event may spread across social media and give your charity an even bigger audience than before… ready to sign up to fundraising events next year!
Here at Reason Digital, we’re passionate about all things digital. We work with charities and non-profit organisations to embrace what digital has to offer and push their causes forward. If you have any questions, get in touch!