When it comes to being a charity and exploring the potential of digital, sometimes it can be the simple, straightforward questions that are hardest to get answers to. At Reason, we've decided to put an end to that. We answer the question, how much does a charity website cost?
What we did
Working with charities to understand the stuff that they really want to know, we’ve created a series of videos featuring our expert team answering some of those burning questions.
How much does a website really cost? How does content migration cost? Do we need an app? What is a digital strategy? These are the types of queries we want to give you a real, transparent answer to.
Let’s get back to basics with our Questions Never Answered video series.
How much does a charity website cost?
It can be really difficult to get budget sign off for your website if you have no idea how much one costs! And it’s easy to say “It depends…’” but that’s not going to cut it with your exec or trustee boards.
The basic rule if you want a website is that you can expect to pay around five figures (or six if you want something really complex). If you want a website with basic functionality, such as ‘sign up for a newsletter’ or ‘contact us’ and a great user experience you can expect to pay around £15-20k.
If you want your users to be able to donate to you, or access a login area you can be looking at anything up to £50k. Integrations with your CRM or other 3rd party software can save you a lot of time but these can really rack up the costs.
There are so many things a website can do for your charity. So, before adding on further pieces of functionality to your wish list, such as a shop, make sure these things will deliver a return on your hard earned investment. Be prepared to prioritise the things you definitely need versus the things that might be a nice to have.
Thinking it’s time that your charity got a new website? Or maybe another aspect of digital is worth exploring? We’d love to talk to you. Get in touch.
Helen heads up our Digital Partner team, and supports our partners to increase their social impact using digital. This includes advising on digital and product strategy, digital team structure and recruitment and defining a digital roadmap. Helen loves discovering new charities and community groups, and is constantly amazed by the amount of groups committed to making a difference! Before joining Reason Digital, Helen was a Management Consultant at PwC. She worked with clients across the public sector and specialised in digital and operating model transformation. Outside of work, you'll find Helen showing no regard for her personal safety as a hockey goalkeeper.