So, with the double whammy of lots of charity challenges competing with each other in an economic downturn, how can charities make sure their supporters have all the tools they need to be brilliant fundraisers? Video offers some really simple and effective ways of helping them and you.
Throughout 2012 thousands of people will be taking to the streets, rivers, and the skies to take on a whole host of charity challenges to raise funds for their favourite charities.
Non-profits have been quick to embrace these sporting events as a means of raising awareness of their cause and as a source of valuable fundraising income.
As spring and summer approach so too does the Great Run and Great Swim series, the London Virgin Marathon, Race for Life (Cancer Research UK), the Meningitis Trust’s Toddle Waddle and a whole host of other major charity challenges.
This means that many charities will have enthusiastic runners, swimmers and waddlers eager to raise as much money as possible for their chosen charities.
So, with the double whammy of lots of charity challenges competing with each other in an economic downturn, how can charities make sure their supporters have all the tools they need to be brilliant fundraisers?
Video offers some really simple and effective ways of helping your fundraisers – and the beauty is that you both benefit.
Making it easy!
A good fundraising page is essential, but how much help do charities give their supporters when they sign up for a challenge? The Front Row Foundation in America has recorded a really simple video informing their supporters how to create a fundraising page.
Your video should include top tips on setting up a fundraising page, such as making it as personal and as positive as you can, with images of the fundraisers or the person they are running in memory of, and information about what inspired them to run for that particular charity.
This is a simple idea that any charity could follow to support their fundraisers, the “how to” video can be emailed to fundraisers once they have signed up to a challenge, and shared via social media.
Let everyone know about it!
Once your supporters have their fundraising page and their URL it’s time for them to shout about it, as well as promoting their fundraising exploits by posting a link on Twitter or Facebook – they can also do it via video.
Most mobiles and computers have an inbuilt webcam or video; encourage your supporters to record and post a video (on YouTube or Vimeo) about why they are fundraising for you, they may even go one step further and do a series of webisodes following their training up to the big day.
Your supporters can be as creative as they like they, and can share their video via social media and post it on to their fundraising page.
You can support them too by tweeting their video to your followers and posting it on your charities facebook page.
JustGiving recommend “investing some time in making a fun or thought-provoking video, then getting lots of people to watch it,” as their research shows that some months, YouTube visitors to JustGiving.com were twice as generous as visitors from Facebook and Twitter combined.
Now the charity challenge season is underway, it is the perfect time to experiment with video to support your fundraisers, help celebrate their achievements and build relationships with them.
To find out more about how video could help your charity and your supporters, email firstname.lastname@example.org
For more on motivating your Marathon runners visit: http://bit.ly/e9WyFs