The donation page is clear and informative; it explains to donors about the specific impact their money will have on a person’s life, and provides clear explanations around what Gift Aid is and how it impacts the final donation amount.
Payment options are efficient and varied, giving donors the option to give through Paypal or to skip the form altogether by donating through text. And finally, CLIC Sargent makes donations meaningful for the individual that is giving, by providing the option to donate money in honour of someone. This extra, emotional touch is a lovely way to make a donation represent just that little bit more.
Great donation journeys are reliable, and CLIC’s donors will give money through a truly robust system. Why? Because it’s actually a separate, integrated application dedicated to taking donations. With it being a dedicated service, it’s easier to use the widget on different parts of the main site. This separation gives the donation journey protection from any of the main website’s potential issues. If the main site goes down, the donation form will remain unaffected.
Tone of voice – Bloody Good Period
A bold and clever name for period poverty charity Bloody Good Period lends itself to an equally bold and tongue-in-cheek tone of voice which features highlights such as, “Join the bloody mailing list already!”. Their refreshingly frank, courageous, and rightly shame-free language goes hand in hand with one of their missions: to help everyone talk about periods.
Bloody Good Period’s Instagram presence is truly something to behold, and whilst we wouldn’t ordinarily recommend a social feed being included on a website, it totally works in this case. The inclusion of a fun and bold Insta feed on the homepage next to the phrase “Be a #Bloody babe and follow us on Instagram” shows that they know where their target audience hangs out online, and actively encourages them to follow the charity on a super-relevant platform, with language that speaks to them like a friend.