Remember, geosocial tools like Foursquare are all about encouraging people to explore the world around them, try new things and share experiences with other people – friends and strangers alike.
Encouraging your volunteers to do the same. Setting up a stand at a festival? Make sure your volunteers check in to the festival and leave a tip about what you’re doing and where to find you. Having a drop in mental health surgery at a community centre? Check in! Even if people don’t see it in time, it leaves trails scattered far and wide that lead back to your cause and organisation.
It’s not all about saying “I’m here”, though. With a bit of creativity you can do some amazing virtual outreach and awareness work for nothing more than the cost of a few hours of your time…
You might want to raise awareness of the most poluted roads in your town, highlight a surge in homopobic attacks in your city, educate people about the lives of homeless people around parks and public spaces, or educate people about the social history behind a place.
With a bit of creativity and a wander around your city with your mobile phone you can leave a breadcrumb trail. One that leads right back to your cause and to your charity.
Plus, your expert perspective on your cause will add richness to the experience of users of Foursquare in your area – it’s not just an advert for your organisation, it’s an interesting, meaningful bite-sized chuck of information that makes people more informed of what’s going on around them.