So, what can The Digital Fundraising Book teach you then?
1. Know What You'll Need!
First up, let's see if you have everything in place that you need to start digital fundraising or, if you've already started, to start doing much more of it.
2. Create A Journey!
You want to take your audience on a journey; a journey to becoming a donor, or the very least, a supporter. If that path is all about your journey and not their own, they will soon grow tired and turn back.
3. Grow A Digital Audience!
The thing with digital is that your relationship can be pretty one-sided. You can find your audiences, sure. But if you want to catch their eye, you're going to have to work at it.
4. Persuade Them To Give!
There's no combination of words that will convince everyone to give – every audience, every cause and every channel responds in a different way. Trying things out on your own audiences and measuring what works is the only way to go.
5. Get More People Giving!
It's not just about the question itself - 'will you donate?', but how you ask it. There are still conversion techniques you can use to seal the deal, and turn your followers into donors once they are on your website.
6. Digital Fundraising Guide!
Providing a basis to help you create an online fundraising strategy for your general income generation activity and for specific, targeted campaigns. Get your free downloadable guide below.
Why should you care about digital fundraising?
The average online donation in 2014 was £63.69, up from £52.87 in 2010.
Online charity donations grew 250% more than offline donations in 2013.
For new donors, under 64 years of age, online is now the dominant channel.
15% of all donations in 2014 were made online. This is up from 9% in 2012.
Who are Reason Digital?
We’re Reason Digital. A social enterprise that makes the web make a difference.
Yes, you read that right, we only work on projects that do social good. As well as writing books in our spare time, day-to-day we create websites, develop apps, give training, manage social media, and inspire campaigns for charities and nonprofits.
Let us help you to change that world with digital
Buy The Digital Fundraising Book
- 210mm x 148mm
- 186 pages
Free Planning Guide!
Subscribe to our newsletter to get our digital fundraising planning guide for free.
You can use this free guide as a basis to help you create an online fundraising strategy for your general income generation activity and for specific, targeted campaigns