Strategy and Transformation

A team of passionate experts working closely with our longterm clients to create value and success for both parties.

photo of lucy smiling at camera

Lucy: Head of Strategy and Transformation

Lucy heads up our Strategy and Transformation team and supports our partners to increase their social impact using digital. This includes advising on digital and product strategy, digital team structure and recruitment and defining a digital roadmap. One of her favourite parts of the job is discovering new, innovative ways charities can support their beneficiaries using digital. Before joining Reason Digital, Lucy worked at PwC as a Management Consultant, specialising in technology and healthcare.

Sam Fox Digital Strategist

Sam: Digital Strategist

Sam is a Digital Strategist, his specialities include qualitative user research, guided workshops and data analysis. He has a magic touch when editing reports or articles and can ‘Connect the dots’ with disparate information. He is passionate about social mobility educational opportunities and has volunteered with the Sutton Trust for 8 years.  

Sam is known for his half-Scottish, half-American accent and sneaking Italian phrases into conversation. At Reason Digital, he has worked on ensuring young people have access to the resources they need to prevent them from being victim to or perpetrators of fraud and defining and augmenting the kind of support available to blind veterans and their support networks. 

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Jasmine: Digital Strategist

Jasmine joined RD as a Digital Partner after working in consulting for nearly 4 years supporting delivery of digital transformations in the public sector.

She loves the positive impact she is able to make (and see!) by working at Reason Digital and is particularly passionate about the health and environmental sectors.

Outside of work, you can find Jasmine at the beach in Devon for an early morning walk, curled up on the sofa reading, or watching every series that exists on Netflix.

Mo (Maureen) Spargo digital strategist

Mo: Digital Strategist

Mo is a skilled service designer and researcher with over 13 years’ of experience gathering insights to inform the development and optimisation of services and experiences within healthcare. She has extensive experience managing and designing behaviour change interventions and champions user-centred centred  design practices. She recently joined us from the MedOptimisation Innovation Centre in Northern Ireland. She is passionate about food, our relationship with the land around us, DEI and healthcare.  

portrait photo of Angela

Angela: Digital Strategist

Angela’s career has been varied and interesting – she has worked in the charity sector for organisations such as Mencap and Carers Federation and has even been a secondary school English teacher. More recently, Angela worked in ecommerce consultancy, marketing and communications, as well as leading on public health comms for Blackpool Council during the pandemic.

Digital partner insights

Blogs written by our digital partners