Why charities should have the balls to go viral
What is viral? Well, according to Patrick Cox, founder of both the Male Cancer Awareness Campaign and the Small Charities Coalition, viral is “something that snowballs and grows.” And Patrick certainly knows his stuff, as he’s responsible for several viral videos all made to raise awareness (and money!) for male cancers, which is why he was here giving our latest Lunchworks talk last week.
So how do you get a million views? A £75,000 budget ought to do the trick. But Patrick can knock a couple of zeros of that figure. His solution – find your ‘nugget’.
You may be wondering what your ‘nugget’ is?
Patrick’s answer: “Your nugget is a piece of gold. Your first brilliant step. Your Willy Wonka Golden Ticket that has the power to open doors.”
You have to ask yourself why your video deserves to exist. What is the reason behind it? The success of a viral is just as much to do with the story behind the video, as well as the video itself. Take the first ever viral YouTube hit, for example. What began as a young boy, Ghyslain Raza, reenacting a scene from his beloved Star Wars films, turned into a viral sensation known as Star Wars Kid.
Ghyslain never intended for the footage to be seen, but when it fell into the hands of some fellow students it was uploaded online – and so Star Wars Kid was born. An edited version of the video was then created, adding Star Wars music and lightsaber special effects.