Five of the best Christmas charity campaigns of 2013
It’s cold outside, the threat of snow is looming on the horizon and it seems like it’s constantly nighttime. But despite all this, there’s a feeling of joy in the air and everyone seems to be smiling just a little bit more, which can only mean one thing.
Yes, it’s that time of the year again when the streets are full of people frantically trying to find the perfect gift for their loved ones, the dark nights are illuminated by festive lights and charitable giving is at its highest. It’s Christmas.
Sharing joy and giving to those less fortunate is what defines this most wonderful time of year and, while we’ve already shared our tips on how to spread some Christmas cheer, here are some great ways that we’re seeing charities do the same. That’s right, it’s our third annual Christmas Charity campaigns cream of the crop.
Christmas Jumper Day 2013
Once only seen as a reluctantly accepted gift from a thoughtful but misguided relative, the Christmas jumper has grown from humble beginnings to become a celebrated and even fashionable part of the festive season. Haphazardly designed and knitted knitwear is now the vogue and Save the Children are capitalising on this trend by encouraging people to wear their jumpers to work one day and donating a pound to disadvantaged kids.
Building on the success of their 2012 event, which gained over 500 media articles and a strong following on Twitter, Save the Children are making 2013’s Christmas Jumper Day even bigger. Much like last year they have a solid line up of celebrities endorsing the campaign such as Myleene Klass and Gok Wan. They’ve also bolstered the event with a text auction offering especially kitsch jumpers provided by a variety of prestigious designers.